Web-based Interior Design – Is it Right For You?

You want a new look for your home. You’re pressed for time, and the idea of scheduling meetings with an interior designer feels like more than you want to take on right now. You’ve visited the stores, looked at hundreds of sofas. You have dozens of paint chips taped to your wall. You’ve moved your furniture around in every possible configuration, and something still is not right about the layout. You’ve talked with the design staff at the local furniture store, but don’t want to be obligated to buy something in that store, just to get their design advice. You love to shop online, you network online, why not get your interior design help online?

Many homeowners are turning to the internet to engage interior design services. Instead of amassing files of clipped photos and magazine pages to share with your interior designer when you meet again in a week or two, internet links and photos can be shared instantly online. Now the design process is truly collaborative! Interior designers are finding that more and more of their client interactions have moved to emailing, and sourcing products online, so the move into virtual interior design services is a natural one for many design professionals.

Which services are right for web-based interior design?

Design concept – An web-based designer can work with you to develop an overall concept for your rooms. Working from your preferences, photographs, and the exchange of ideas, a virtual design board can be customized for you. A detailed shopping list is the companion to the design board so that you can shop at your own convenience, armed with information.

Furniture layout – An experienced designer can present you with a detailed layout for each room. The layout should include measurements for all furniture already in place, furniture you’ll need to purchase, and source links for items needed.. The layout should be easy to understand, and address the functions of the room.

Color schemes – While it would seem difficult to provide color assistance via the internet, without your designer seeing the colors in your space, wonderful color schemes can be easily created for your by your virtual designer. The most successful color consultations take the homeowner’s own preferences into account when selecting a final palette. A virtual design can provide you with a basic palette, with one or two alternatives, so that you can choose one that works best in your space, and feel confident that the scheme is just right.

Accessorizing – A web-based interior designer has access to thousands of items to accessorize your home. As interior designers, we view hundreds of decor options weekly, so that you don’t have to. Virtual designers can provide you with photos and purchase information for the perfect accessories to tie your interior design together.

Real Estate staging – A web-based interior designer can work from your photos to create a game plan to get your house sale-ready. Because 80% of homebuyers first find their home online, the concept of working from photos on the internet makes perfect sense.

Web-based interior design is perfect for anyone ready to make a change in their home. Busy people appreciate the convenience of working with a designer without having to work around a typical office schedule, and tech types love the way they can collaborate online. If you’re ready to try a new approach to a beautiful home, then web-based interior design is right for you.

6 Effective Digital Marketing Tips for Interior Designers

Gone are the days when people used to explore magazines or books to get inspiration for interior design.

The internet has become the main source to get ideas on any topic. As business owners, that means potential customers are browsing Google daily to get inspirations for interior design.

When growing an interior design business, the first question you should ask is, “How do we reach clients and introduce them to our interior design services?” The best way is digital marketing. Digital marketing alone can offer your interior design business a lot of benefits. It can help display your work, meet potential clients, attract new visitors, and get more business leads all at once. The only challenge is to ensure that the digital marketing strategy you’re using is effective enough to achieve and optimize all these things together.

Here are some digital marketing essentials you should use in 2018 to maintain your lead flow and get profit. A strong digital presence takes a lot of effort and time to develop, but these online marketing strategies will provide instant positive results. Have a look at these interior designer marketing strategies:

Build an effective website:

In digital marketing, there is a range of marketing channels but the first point of interaction between a business and a lead is a functional website. This is where people go to learn more about your business and who you are. Your website is an introduction to your services and a showcase of your work. It’s also the spot for visitors to reach and find you when they are looking for the services you provide. Remember, your portfolio is an important part of your business website. Make sure to add some professional images showcasing your greatest works. Try using infographics for better explanations. An impressive website helps you turn your awesome business ideas into a successful brand.

Start blogging:

Blogging is one of the best ways to share your expertise and talent. Start blogging and update your blog once or twice every week for optimal results. You can write anything on your blog you want to write. You can write about your services, share past projects or case studies or simply tips on home decoration. Be professional and post only meaningful things. Make sure your audience realizes how highly experienced you are in your field through your content.

Use social media:

If you don’t have a business account on social media, go and create one now! Account creation on social media is completely free and a great way to stay connected with your target audience and leads. Upload your best project photos to Instagram and Facebook with interesting content to grab your followers’ attention. Post photos of your current projects with catchy taglines. If your followers find your posts attractive, they might share them with their followers too! Pinterest isn’t a social media platform, but it’s a great spot for interior designers to be found. Create boards with photos of well-designed homes and rooms including your past and current projects.

Utilize the power of video:

Incorporating video into your marketing plan is ranking high in strategy these days. One major benefit of using video is that they rank high in search engine results on their own without you having to put much effort in optimization. Try to improve the appeal of your brand portfolio with creative videos. Make an introductory video which explains your approach and tactics to; interior design and share it on YouTube!

Try to display your work or designs through visual mediums and enhance your overall visibility and profile. If you want, you can share these videos on social media platforms or use them into your blog posts to enhance your SEO (Social Engine Optimization) and drive more and more traffic to your business website.

SEO for your interior design business:

One of the most impressive ways to improve your business presence over the web is by utilizing SEO. Start your research for relevant keywords and optimize your interior design website with the best keywords for your business. When it comes to ranking for interior design, there are two major keywords used by people in research. They are ‘interior designer’ and ‘interior decorator’. But, if you’re promoting your brand in a major city, try using ‘interior designer Los Angeles’ for example to rank higher in your area. Don’t forget to mention your niche or specialty. Maybe it’s Coastal Cottage style or Modern Industrial. Whatever it might be, showcase your work and use those keywords! Build single pages so that people come to know your expertise and find your specializations easily.

Maintain your reputation:

There is no doubt that the most influential marketing content for your business is created by your clientele, not you. Online reviews given by your clients work as an honest assessment of your efforts and past projects. Plus, these reviews make a great impact on hiring decisions. Three main things you should focus on:

Every project you undertake has lasting repercussions on your business reputation and marketing efforts. To get great reviews, delight your customers with your quality work. If anything goes wrong, you will get low reviews which impact your marketing.
Always be proactive to get positive reviews from your happy customers. Make efforts and ask all your happy clients to leave good comments.
Monitor all comments about your brand on social media or other platforms to attract visitors.

These are some effective digital marketing tips for interior designers. Use these strategies and make your way to improve your ranking on search engine results and get great benefits for your interior design business!

Do Interior Designers Really Need a Degree?

Many budding interior designers grapple with the dilemma of paying a small fortune for a design degree. But of course, there is the tempting idea of employing other affordable alternatives – like watching YouTube tutorials and building a portfolio from scratch. As an aspiring interior designer, you should be thinking beyond sustaining your dream. Dreams do not feed people and pay the bills – jobs do. There are good jobs in interior designing and they are available for the qualified.

So how do people who hire interior designers define “qualification”? Is a strong portfolio enough? Or is a Bachelor’s Degree in Interior Design a key factor to unlocking your future career?

Let us discuss your options:

How do you plan to begin your career?

Without a degree:

Starting your interior design career without guidance is like piloting a plane for the first time without training, auto-pilot, or GPS. To avoid an epic crash, you either need to have an extreme amount of genius, good luck, or both. Practicing the software skills you need may not be the largest challenge. But if you have plans to start freelancing on your own, you will lose out to students who took hands-on modules that taught them how to work with materials and industry machinery. This path is not recommended unless you have contacts in the industry and someone who is willing to teach you the ropes for free.

With a degree:

If you want some guidance from professionals by joining a big design agency, you will need the qualifications – Especially so when you want to work in competitive countries like Singapore. Having a degree also allows you to branch out into teaching the subject after you have gained at least five years of relevant working experience. Not to mention, graduating from a top design school looks good on your portfolio. It also boosts the confidence of your future clients whether you intend to join a design company or start your own freelancing services.

Do you have the skills and determination to make your own portfolio?

A design portfolio shows off your skills to potential employers. Whether you choose to go through a design course or learn on your own, most people will begin with close to zero knowledge or technique. To be a competent interior designer, you will need to master the following skills:

– 3D software like 3D Max Studio

– Various Adobe Creative Suite software like Photoshop and Illustrator. Web designing programs like Dream Weaver are helpful, but not necessary.

– Auto CAD for 2D and 3D works.

– Ability to work with traditional tools like pencils, rulers and other drawing instruments for concept sketches or detailed blueprints.

– Space planning, decorating, and finding potential beauty in a variety of places.

An ideal portfolio contains around 15-20 pieces that display the skills stated above.

It is possible to create an interior design portfolio without formal training. However, degree students have significantly higher likeliness of producing works of better quality because they have guidance of professional lecturers. Another plus of attending interior design classes at a good design school is that you simply learn much more. You will meet people who inspire or challenge you to do your best. And also, you will understand more about industry practices that are not available in textbooks. All your experiences in school will reflect in your portfolio. Going to school is one of the fastest ways to grow as a professional interior designer who is capable of handling multiple paid assignments.

How can you improve your career prospects in interior design?

If you already have a Diploma and relevant working experience, apply for a top-up degree to increase your chances of getting that raise you want. If you have just graduated from high school or want a career switch, look out for intensive courses so that you can gain both an Advanced Diploma and Degree in three years.

Looking for a fresh perspective? Consider searching for design schools abroad. Studying overseas looks good on your résumé because it shows your ability to live away from your comfort zone. It also increases your chances of success if you study in the country you want to work in.

In a nutshell, going to school gives you skills to make a great portfolio that can give you entry to a company that values design ability. A degree comes in useful when you want to avoid your job application being binned by HR personnel of large interior design agencies. Art directors normally screen through works only after a candidate has been shortlisted by their company’s HR department.