Department Store Buyer Becomes Interior Designer

A man contacted me about promoting his commercial interior design firm that he was starting. At that time he was working as a department store buyer where he was very bored in his job. He was interested in making a career change to interior designing. He had no formal training but had educated himself in interior design and had worked on some very small showroom and office design projects in an assisting role.

After meeting with him and learning his goals, I did some research into office and showroom designs, and the correlations between new designs and increased business. I discovered that office interior designing was a lot more plentiful but more competitive. The larger design firms concentrated on the office designing market. I decide for my client that it would be best if he would concentrate his efforts on the showroom design market which was less competitive and easier to break into.

I helped my client create a web site that would express his unique approach to designing showrooms. The web site allowed clients to request information on the different types and styles of showroom designs that my client has to offer. There would be articles and links to articles that would be of interest and help prospective clients with what type of showroom design would be best for their business. The web site would provide examples of other projects that were successfully done.

I wrote articles on the positive correlation between new designs and increased business and distributed them on the internet were clients would be looking for information. I included links in the articles back to my client’s web site. I created a newsletter for my client that contained helpful information to prospects by explaining several different ways of how new showroom designs can increase business. The newsletter contained links to my clients’ web site as well as links to articles and sources of information that would be of assistance to any potential prospects.

I created a print ad for the New York Real Estate Journal and wrote an article under my clients’ by-lines that appeared with the ad. After the article and ad appeared, I ordered reprints, wrote a solicitation letter, and bought a list of approximately 500 real estate lawyers (new showroom tenants typically have their lawyers negotiate their leases). The solicitation letters gave my clients web site address and where to find his newsletter. The solicitation letters were mailed with a bulk mail permit from a local post office. They were also sent via email.

A few weeks later after sending out the solicitation letter and reprints, a lawyer who represented a men’s suit designer company responded to our ads. I prepared for my client a four color brochure, a PowerPoint presentation, and a script to follow during his presentation. My client was up against 3 other firms competing for the contract. My client was rewarded the contract. The contract was for 1.5 million for a showroom on a very fashionable Manhattan street.

Five months after getting the contract to design this showroom my client completed the project. The showroom turned out to be a huge success for the men’s suit designer company. The company even recommended my client to an accessory manufacture and design company that the suit company was doing business with.

With the permission of the men’s suit designer company I arranged for several stories about their work to be published. I made changes on their web site to include the success that my client had with the suit design company’s show room design. I also included it in the next company newsletter that was going to be published. I repeated the process with the mailing list both of them (conventional mail and e-mail) promoting the success of my clients work. As a result, my client got three additional clothing design companies each of whom required large showrooms and offices

The success of the first contract allowed my client to break into a new market segment which is designing offices, which is the largest and most profitable in the interior design business. Here is where my client decided to expand his business; and in order to do this he must hire others who have the skills to execute the appropriate tasks at hand.

Social Media Guide for Interior Designers

According to the definition provided in Wikipedia:

“Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. “

Social media is everywhere, from email to Facebook, Twitter, YouTube and LinkedIn. As the web 2.0 was unleashed, communication and co-ordination with friends got easier. Now people around the world can see what their friends and family are doing and which things they are enjoying as they perform their daily chores.

The latest tools of today enable users to communicate with people well beyond their social circuit and well beyond their limits. Hence, the collaboration and co-ordination as well as the ability to convey one’s feelings have dramatically increased. Using these tools, everybody can be a publisher whether he knows how to use the tools effectively and target the intended audience.

The internet is turning into a big party where everyone shares ideas and experiences, be it interior design ideas or game room designs.

So if you are using the social media and sharing your decorating ideas, you are part of the online family and invited to the part. However, if you under estimate the social media, you are not welcome at the party which means you wouldn’t be a part of the audience altogether.

The members of the interior design industry apart from some prominent figures from major cities like Los Angeles interior designers and New York interior designers have not fully understood the advantages of social media which can be reaped by them easily. It has been observed that interior designers usually make a single web page on a free template and give their email address, and hence, mitigate the chances of prospective customers finding them.

Here are some tips to use social media effectively for your interior design business:

Identify target market

Identifying what your target market will be is very important. Remember that the current circle of people knowing you is minutiae as compared to the networking possibilities available on the net.

See where your customers are spending time online

Analyze carefully as to where your current and prospective customers are spending time online. Target the places where most of them are spending their time..

Engage your audience

Keep your audience engaged in various activities and interesting discussions, this helps them to understand you and vice versa.

Build an online PR

Build a solid online PR and make sure you give attention to queries of your customers.

Blogging

You can write a blog about your current and previous projects. Moreover, you can provide illustrations to make sure that potential customers can see your work, admire it and hire you in future.

Search Engine Optimization (SEO)

If you have a dedicated site, and a keyword search on a search engine does not return your site on top, use SEO tools to fine tune your site and improve its search engine ranking.

Latest Interior Design Trends to Beautify Your House

Living in a beautiful house is a dream many of us cherish for long. However, only a few among us take steps in the right direction and realize the goal of beautifying the home. Those who do look for latest interior design trends so that the spaces can start looking charming and inspired corners are transformed completely. Such home owners want neighbors and relatives to take note of the interior designing work and thus, search for ideas in magazines, on the web and on TV etc. They also make sure the interior design trends fit well into the trends of the modern times and meet societal ethos.

Let’s look at some of features of latest interior design trends –

Latest trend don’t fade out soon

Latest trends in interior designing won’t change soon as they’re quite unlike those in the fashion and tech industries. Rather, they stay in there and gradually get to people and grow on people across societies. They will be in vogue for years and you can find houses accepting them and assimilating their virtues in a slow manner.

They blend traditional and modern ideas together

Latest interior design trends are not any unique discovery or concept; rather, they are a coming together of the merits of the traditional and modern ideas. For example, the use of wooden materials is growing across modern structures and it’s like going back to the classical touch. And home owners now prefer small yet cozy spaces which was norm during the 60s and 70s.

Greater use of natural materials and colors

It’s true that home owners today do a greater use of natural materials and colors in beautifying the interiors of their house. In fact, hand-crafted items are also a fad these days among people aspiring for beautiful home interiors. Similarly, the use of modern geometry and colorful texture is on the up in interior designing. Not to forger, the use of glass or other see-through objectives is rising up steadily for transforming the interiors.

A touch of nature in design

Calm and cosy atmosphere is the latest desire for home owners when they design the interiors of the house. They want the spaces to get a cleaner and greener look at the cost of flashy ornamentation and gaudy enhancements. Using greener and natural materials or options to bring in a touch of nature is surely the latest trend with interior designing. This is why wood and green carpets are used more these days in interiors.

Hand-crafted items more in demand

Let’s admit it straightway – people want classy look and feel. They can vintage furniture and accessories, preferably hand-crafted ones to grace the interiors. The focus is to lend the interior a dash of artistic craftsmanship through the use of items hand-crafted with perfection. So, you can feel the difference with the way customized furniture are used these days.

More natural light, less dark shades

As per latest interior design trends, the focus is shifted to more natural lights and less dark shades. So, only those objects and materials are used that bring in more light and take out dark shades. Similarly, home owners today prefer bold patterns, objects with smooth edges, accessories with soft edges and bright primary colors.