Social Media Guide for Interior Designers

According to the definition provided in Wikipedia:

“Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. “

Social media is everywhere, from email to Facebook, Twitter, YouTube and LinkedIn. As the web 2.0 was unleashed, communication and co-ordination with friends got easier. Now people around the world can see what their friends and family are doing and which things they are enjoying as they perform their daily chores.

The latest tools of today enable users to communicate with people well beyond their social circuit and well beyond their limits. Hence, the collaboration and co-ordination as well as the ability to convey one’s feelings have dramatically increased. Using these tools, everybody can be a publisher whether he knows how to use the tools effectively and target the intended audience.

The internet is turning into a big party where everyone shares ideas and experiences, be it interior design ideas or game room designs.

So if you are using the social media and sharing your decorating ideas, you are part of the online family and invited to the part. However, if you under estimate the social media, you are not welcome at the party which means you wouldn’t be a part of the audience altogether.

The members of the interior design industry apart from some prominent figures from major cities like Los Angeles interior designers and New York interior designers have not fully understood the advantages of social media which can be reaped by them easily. It has been observed that interior designers usually make a single web page on a free template and give their email address, and hence, mitigate the chances of prospective customers finding them.

Here are some tips to use social media effectively for your interior design business:

Identify target market

Identifying what your target market will be is very important. Remember that the current circle of people knowing you is minutiae as compared to the networking possibilities available on the net.

See where your customers are spending time online

Analyze carefully as to where your current and prospective customers are spending time online. Target the places where most of them are spending their time..

Engage your audience

Keep your audience engaged in various activities and interesting discussions, this helps them to understand you and vice versa.

Build an online PR

Build a solid online PR and make sure you give attention to queries of your customers.

Blogging

You can write a blog about your current and previous projects. Moreover, you can provide illustrations to make sure that potential customers can see your work, admire it and hire you in future.

Search Engine Optimization (SEO)

If you have a dedicated site, and a keyword search on a search engine does not return your site on top, use SEO tools to fine tune your site and improve its search engine ranking.

Key Steps For Finding The Perfect Interior Designer

Making the decision to hire an interior designer can sometimes be a costly affair. That’s why it makes sense to take every precaution you can in selecting the right person. Below we’re going to cover some important action points to make this whole process easier.

These are the essential basics for finding top quality interior designers to work for you:

First of all, get clear on what you want. Before contacting anyone it’s a good idea to fully consider the work you want done. You want to get a very clear idea about the exact space you want designed and the kind of specific expertise required to get it done. At this stage you don’t have to have a full technicolor picture in your mind of the exact look – that’s largely the interior designer’s purpose. Just a broad notion of what you need will do, and the kind of budget you have available for it.

Afterward, you want to pile up the magazines, trawl through websites, and amass as many interior designers onto a list as you can. And remember to ask friends, family members, and neighbours for names too.

After you’ve collated this list, it’s time to whittle it down a bit. Go onto the internet and spend some time on each designer’s website (if they have one). Start to get a feel for the kind of work they do and where their expertise lies. And think how these tie in to your own project. Work on boiling down your list to about five interior designers who seem like the closest match.

A web site can only tell you so much. So the next key step is to call your number one choice and organize to meet them in person. Aim to do this at their office, and away from the space you want worked on. At this point you’re just looking to focus more on them than the exact details of your project.

This first meeting is the time to get references from them, ask to see examples of the projects they have worked on, and ask any burning questions you have on your mind. And only once this stage of the interview is over do you really want to start discussing your project and your budget for getting it done. Use this time to figure out if the two of you will get along as well.

If the first meeting went well, then great. You might be ready to have them view the space you want designed. If not, move on to the next on your list until you find one you like. Then invite them over to see the area for themselves.

The final stage here is to have this interior designer actually come to view the space you’d like them to work on. Again, make sure they’ve listened to your needs correctly, and have a very firm understanding of the budget you’ve set aside for the project. Assuming all is well, confirm a time for them start and let the work commence.

In essence, the most important points to consider when hiring interior designers are both skill sets and finding someone you can get along with. And of course, their fees will play their part as well, but don’t make this the only deciding factor.

How Do You Find a Reputable Interior Designer?

At some point in your life you might need help from a local service provider who is experienced and has a creative flair for interior design work. But other than opening up the Yellow Pages and reading the display ads, what are your options for finding a reputable interior designer?

In most cases, you might not know where to start, and you might not even know what types of questions to ask. Then there’s the unknown factor of how much it’s going to cost.

Since you probably don’t have much experience working with designers, it’s always safe to call several of your friends to ask if any of them have ever hired such a professional to help with their home design projects.

The next group of people to ask would be co-workers, or people from your church or place of worship. It’s like the old adage, if you don’t ask people before you buy something, you will always hear about the good people someone hired after your work has been completed.

Since we’re living in the Information Age with social marketing sites and all the Internet forums and communication options open to us, you might think it would be a simple solution, but it’s usually not.

If the above suggestions haven’t yielded a positive referral, then you might want to cast your circle a little larger and do more research. Talk a walk through the downtown section of your town and look at the interiors of restaurants, cafes, showrooms, or stores.

Many times, interior designers are multi-talented and work with commercial as well as residential clients. If you like a particular style that you’ve seen in a restaurant, ask the owner if he hired an interior designer. If the answer is yes, then ask for the designer’s name and contact information.

If that approach is “too out there” for your personality, then visit trade association web sites such as the American Society of Interior Designers (ASID) and look for a web page that lists designers based on their location, design specialties, and pricing structures. When you find a suitable match with your expectations, then call or contact the designer to make an appointment to discuss your project.

Another option is to head to your local bookstore or mall to check out the trade magazines that feature interior design work, architecture, and homes. In those types of magazines there are usually display ads or a section at the back with all sorts of ads. If it’s a local magazine, you’re in for a treat, since many of the ads will be from local professionals.

One more idea is to call a local design school to see if they have a career or placement service where students and graduates can list their services. Perhaps they’d like to take on a project for less money just to get the experience, and a valued referral.